The NHA Stand-Up newsletter is an exceptional platform for effectively disseminating valuable information within the senior living and senior care communities. Whether you’re sharing thought leadership content or company and product updates and innovation you can rest assured the right people will see and interact with your message. Kevin Goedeke, the driving force behind the NHA Stand-Up, is an absolute pleasure to collaborate with, making the experience even more enriching and productive.
Meredith Wentworth
Director of Marketing at Icon
Audience and Reach
Reach
15,000+ and growing by about 750 each month.
Job Titles
Owners, Nursing Home Administrators, Executive Directors, RVPs, RDOs, COOs.
Average Sponsorship Views
4,700+
Average Sponsorship Clicks
75-250 depending on relevancy and sponsorship copy.
Audience
Nursing Home and Senior Living Operators and Decision Makers.
Average Open Rate
32%-40%
Avg. Annual Visitors to the Issue
500+
Average Sponsorship Clicks
75-250 depending on relevancy and sponsorship copy.
Prime Care Technologies has sponsored Kevin’s newsletter for two years and our team enjoys the relevant and engaging content and always bringing new leads! Kevin is an experienced and excellent writer, and we look forward to working more with him in the future.
One advertisement with your logo under the NHA Stand-Up logo within the heading of the newsletter.
The sole advertisement in our newsletter.
4,700+ views from decision makers and dozens to hundreds of visits to your website depending on your copy and offering relevancy.
Your copy and CTA edited by me to fit the style of the newsletter and audience.
Our newsletters run 1-3x per week at 5:00am EST.
Your sponsorship lives on forever on our website within the newsletter.
Sponsoring NHA Stand-Up was a no-brainer for me. With over 13k subscribers the newsletter brought hundreds of target visitors to our website and solution offerings.
Keri DeSalvo
VP Marketing at Real Time Medical Systems
Ad Creative Requirements:
I’ve now tested dozens of advertisements and can confidently say that short, intriguing ads with lead magnets that speak directly to solving an operators problem perform the best. The longer the ad, the worse. The more unclear the CTA, the worse.
With that in mind, here are the creative requirements:
01
Ads include a logo (jpeg) that link to your website and text up to 250 words and a CTA.
02
You provide the copy and I will edit it to fit the style and voice of the newsletter.
03
Ad copy is due 48 hours before the newsletter run date.
04
All ads are subject to editorial approval.
05
For best results, we recommend six sponsorships run over a three month period.
Currently booked out 4 weeks. We will gain 750 subscribers by then.
Sponsoring The Saturday Solopreneur newsletter was a no-brainer for me. With over 160k captive readers, I received hundreds of new eyeballs on my website over a single weekend. The ROI was incredible.
