A Simple Tactic to Increase Engagement That You Can Launch Today

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Too often, expanding your skilled nursing business is harder than expected.

There are opportunities to scale, but many challenges affect growth as well. Workforce shortages, rising labor costs, and shifting regulations can quickly turn business expansion into a financial strain, especially when relying on outdated or generic systems not built for healthcare.

And with increasing staffing requirements and limited financial flexibility, scaling without the right tools and processes is a risk.

That’s where an all-in-one, healthcare-specific workforce management platform changes the game.

Empeon is a Workforce Management platform built for healthcare organizations, with intuitive, easy-to-use dashboards that streamline payroll, HR, benefits, and scheduling in one connected system. It’s designed to meet the needs of growing SNF organizations,
including those operating across multiple states, handling complex compliance needs with automation, robust reporting, built-in checks, and alerts that reduce errors and save time. Discover what it takes to scale sustainably in today’s skilled nursing landscape.

👉Get the eBook: The Ultimate Resource to Scaling Your Skilled Nursing Organization

Good afternoon.

What if I told you retention doesn’t need a task force—it needs a $25 spark?

No gimmicks. No budget-busting programs. No corporate approval needed. Just one simple move that’s been quietly transforming team culture and resident connections in under 90 days. If you’re leading a skilled nursing community and want to keep your people from walking out the door—this one’s for you.

Elevate your Leadership

The $25 Leadership Allowance: How to Spark Retention with One Simple Move

If you want to keep people—show them they matter.

Here’s one way we’ve seen that works: Give each leader $25/month to spend on one resident or client. And another $25 for one team member. That’s it.

No gift cards. No cash. No “check the box” gestures.
It has to be personal. The goal? Make your leaders think—about who they’re choosing and why it matters.

How to Run It:

Every leader gets $50/month—non-negotiable.
At month’s end, leaders share what they did and why in your leadership meeting.
Post the best moments on your community’s social channels—spotlight the heart, not just the act.
Save the top ideas—so everyone gets inspired.

Why it Works:

Small, intentional acts build real connection fast.
And connection? That’s what drives retention.

But here’s the real kicker: the storytelling.

When leaders share what they did, they become more attuned—they spend the month looking for moments.

That changes culture. One gesture at a time.

A word from our community:

I encourage you the reader to be an active part of this community we're building together. Please share stories, hardships, joys, and questions. All it takes is a reply or fill out one of our weekly newsletter surveys. Here's a recent write in from a community member.

"I am an Admin but there are tines I come to work in scrubs and do CNA work on the floor. Mother's day we were short and I came in. This has gone a long way with changing the culture in our community. I want to inspire the team and build a family. So many leaders don't have the empathy or compassion or are rarely there. We need leaders who have the emotional intelligence to become effective leaders. Thank you for this program. It sends a powerful message"

And thank you for your selfless leadership!

Nationwide, CNA's are paid $20.44/hr

Want to see the pay rates for CNA/LPN/RN/PT/OT and more in your area? Fill out our new Direct Care Pay Rate Tracker tool and filter by your specific state, city, even zip!

Whenever you're ready, I can help you in a few ways.

Leverage our partnership with CEUSrEZ and purchase NAB-approved, online, self-paced, continuing education courses at a 20% discount here.
Use our free AI-powered Chatbot trained on all 900 pages of CMS Nursing Home Regulations, proprietary processes, and information from decades of skilled nursing leadership experience. Click here.
Sign up for Assisto and keep track of the regulatory environment in your state. Know what deficiencies surveyors cite in real-time and ensure you're not at risk for the same tag. Sign up here.
Take our Salary Lens survey and gain access to the largest database of senior living and SNF leadership salaries in the industry. Check it out here.
Finally answer the question "what should I pay my CNAs/LPNs/RNs?" See the rate tracker.

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Thanks for reading. Have a wonderful day.

Kevin Goedeke, Publisher and Founder

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